Project Environment:
The Ministry of Education, Religious Affairs and Sports, through its NSRF Executive Structure, implements the projects entitled “Apprenticeship Programme for the Post-Secondary Year of Vocational Upper Secondary Schools (EPAL), Academic Year 2025–2026” (MIS Code 6022268) and “Apprenticeship Programme for the Post-Secondary Year of Vocational Upper Secondary Schools (EPAL) – NEETs Aged 15–29, Academic Year 2025–2026” (MIS Code 6022269), under the Human Resources and Social Cohesion 2021–2027 Programme.
The projects concern the implementation of the Apprenticeship scheme within the Post-Secondary Year – Apprenticeship Class of Vocational Upper Secondary Schools (EPAL) throughout Greece. Apprenticeship is an educational system that combines work-based learning with training in educational institutions, offering graduates the opportunity to gain professional experience and enhance their skills and qualifications.
The main objective of the scheme is to strengthen the link between vocational education and the labour market, facilitate graduates’ entry into employment and create more employment opportunities. In this context, effective communication and promotion of the Apprenticeship initiatives are essential to raising awareness of the programme and encouraging greater participation among young people.
Project Scope:
ΚΑΤΑΚΟΡΥΦΟ SMPC undertook the supply of materials and the provision of comprehensive publicity and communication services for the two Apprenticeship Projects, within the framework of Sub-project 4, “Project Management”. The scope included the design and production of printed and digital communication materials, the supply of promotional items, the installation and operation of information booths, as well as the development and management of social media content.
In detail, the scope of services included:
- Design and development of a unified visual identity for communication materials, including the creation of common designs for posters, information leaflets and banners, tailored to the promotional needs of the two Apprenticeship Projects.
- Production and reproduction of printed information materials, including posters, bi-fold leaflets and roll-up banners, as well as a transparent Plexiglas information sign, in accordance with the specified technical requirements and the visual identity guidelines of the Projects.
- Creation of digital information materials, including the development of a four-page digital flipbook, suitable for embedding on websites and social media platforms, featuring text-to-speech functionality and the option to incorporate audio narration.
- Production of an informational video, up to 60 seconds in length, in Full HD resolution, with Greek subtitles and narration, presenting and promoting the two Projects.
- Supply and production of promotional materials for information events and conferences, including notebooks with pens, eco-friendly reusable RPET bags made from recycled plastic bottles, backpacks, wallet/key holders, reading lights, promotional lanyards with cardholders, portable luggage scales and travel sewing kits. All items featured the required logos and were arranged in designated sets and packaging.
- Installation and operation of five information booths in up to five major cities across Greece, aimed at providing the public with direct information about the Apprenticeship scheme. The booths featured portable structures, presentation and information equipment, screens, tablets and appropriately designed visitor reception areas.
- Organizational and operational support for the information booths, including obtaining the necessary permits, installing and dismantling the structures, and providing trained information staff. Each booth was scheduled to operate for three consecutive days, with staff present throughout the daily operating hours and visitor attendance and public interactions being recorded.
- Creation and management of official TikTok and Instagram accounts, including profile setup, the development of a comprehensive communication and promotion plan, and the scheduling of content publication.
- Design and production of social media videos, in vertical format and specifications suitable for TikTok, Instagram Reels and Stories, featuring Greek subtitles, narration and royalty-free music. The promotional plan provided for the production and publication of approximately 24–36 videos over a three-month period, with performance monitoring and monthly reporting on views and audience interactions.
- Design and production of communication materials for the Conference in Patras, entitled “Apprenticeship as a Bridge between Vocational Education and the Labour Market – Creating Opportunities for Innovation and Quality”. The materials included a poster, banner, conference programme and participant name badges.
- Reproduction and distribution of the Conference's printed materials, including the production and delivery of posters, banners, programmes and name badges in Patras, in accordance with the specified requirements and the event schedule.
The project was implemented through an integrated approach combining creative design, the production of printed and digital content, the supply of specialized promotional materials and coordinated communication support. Particular emphasis was placed on establishing a unified visual identity, utilizing multiple communication channels and providing direct information to target audiences, with the aim of increasing awareness of the Apprenticeship scheme.
Through these publicity and communication activities, ΚΑΤΑΚΟΡΥΦΟ SMPC contributed to supporting the communication strategy of the two Projects, highlighting the opportunities offered by the Apprenticeship scheme to EPAL graduates and strengthening the connection between vocational education and the labour market.