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Diffusion – Promotion

 

shutterstock_52238932The management of communicatial and promotional needs of Katakoryfo's SMPC customers is achieve in a holistic way as integrated communication models are applied and all the traditional and modern information dissemination channelsare exploited.

Our creative department in cooperation with our experienced partners in the field of Integrated Marketing, provides full support to projection and promotion, designing and developing a suitable communication strategy and implementing the corresponding actions ATL, BTL and online marketing.

In conjunction with the following offered  services, planning and  production of the corresponding audiovisual material and aesthetic quality are provided, by using leading technology equipment.

Above The Line effects

  • Production of television advertising
  • Production of radio spots
  • Advertisements in newspapers and online
  • Outdoor advertising and advertising on public means

Below The Line effects

  • Organization of exhibitions
  • Exhibition view
  • Implementation of artistic happening
  • Direct Mail

Online marketing

  • Creation of websites
  • Search Engine Marketing (google adwords-search network)
  • Display advertising (google adwords-display network, facebook campaigns)
  • Social media marketing (content marketing)
  • Email campaigns

 

 


Related Projects



Organization of the “Giankin Var” Gastronomy Event – Municipality of Thessaloniki

Project Environment: The Department of Tourism of the Municipality of Thessaloniki, as a member of the UNESCO Creative Cities Network for Gastronomy, implements initiatives that promote gastronomy as a driver of culture, education, and sustainable urban development. Within this framework, KATAKORYFO SMPC was entrusted with the organization of the gastronomic event "Yangin Var", aimed at showcasing Thessaloniki's gastronomic identity, promoting local food production, and strengthening the city's cultural outreach. The event draws its inspiration from the historical expression "Yangin…
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Planning and Organization of the Christmas Market Event – Municipality of Thessaloniki

Project Environment: The Department of Tourism of the Municipality of Thessaloniki, as a member of the UNESCO Creative Cities Network for Gastronomy, implements and supports initiatives that promote local gastronomic culture, education, and public awareness. Within this framework, KATAKORYFO SMPC was entrusted with the planning and implementation of the Gastronomy and Educational Celebration for Children, held at the Foyer of the Thessaloniki City Hall during the Christmas Market in December 2025. The event aimed to raise children's awareness of the…
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Creation of a Permanent Exhibition of National Resistance Memorabilia at Makasi Arcade – Municipality of Heraklion

Project Environment: The Municipality of Heraklion, Crete, is implementing the project “Creation of a Permanent Exhibition of National Resistance Memorabilia at Stoa Makasi” as part of initiatives aimed at educating and raising awareness among the public, particularly students and visitors, about the history of the National Resistance in Crete during World War II. The program…
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